see
insights
beyond clients'
words!
Learn to read between the lines and empathize with respondents. Ask effective questions that lead to understanding the true needs of your clients during qualitative research
SKILLS TALE — A SIMULATOR
OF QUALITATIVE
RESEARCH FOR THOSE WHO
Feel that training through instructions and checklists is insufficient
Want to influence product development from the very first interviews
Believe that real knowledge comes only through practice
THE EXPERIENCE GAINED IN THE SIMULATOR WILL FORM
A PERSONAL INSIGHT AND DEEP UNDERSTANDING OF HOW TO CONDUCT
USER RESEARCH...
A PERSONAL INSIGHT AND DEEP UNDERSTANDING OF HOW TO CONDUCT
USER RESEARCH...
IMAGINE A WORLD FULL OF
MAGIC AND WONDERS
MAGIC AND WONDERS
THE FARAWAY
KINGDOM!
KINGDOM!
The Kingdom is in a state of unprecedented crisis, which the inhabitants are desperately trying to overcome, but
without much success so far.
It's up to you to venture into the Faraway Kingdom and find out what happened. And then, together with its Heroes, come up with a solution.
It's up to you to venture into the Faraway Kingdom and find out what happened. And then, together with its Heroes, come up with a solution.
BECOME PART OF AN EXCITING
STORY
STORY
Dive into a colorful world inspired by myths and legends your clients grew up with
CONDUCT DEEP AND NON-LINEAR INTERVIEWS
Each Hero has their own character, values, aspirations, and problems, requiring an individual approach.
FIND YOUR
OWN
WAY
OWN
WAY
Try new strategies, various roles, and experiments without limitations and fear of making mistakes, as it's completely safe in the simulator.
HOW
THE TRAINING GOES
THE TRAINING GOES
JUST LIKE IN REAL RESEARCH,
YOU WILL NEED:
YOU WILL NEED:
-
Formulate
hypotheses -
Find suitable respondents
-
Conduct full-fledged, in-depth interviews
-
Analyze and formulate conclusions
You will live through and reflect on personal experiences,
develop your own approach to different types of
interviews and gain relevant knowledge
essential for real-world work
WITH US,
YOU WILL LEARN TO
YOU WILL LEARN TO
Formulate hypotheses, create screeners, and guides for in-depth interviews
Segment target audiences and choose appropriate respondents
Prepare and conduct problem-oriented, contextual, solution-focused, and value-based interviews
Analyze the material and make conclusions that will help create a quality product that is especially valuable to your client
Understand and empathize with the respondent, integrate into their worldview, analyze their behavior and thinking style,
identify deep motives and values
Ask effective questions, interpret answers read between the lines, and find the right 'keys'
See the situation, context, and roles in which the respondent operates
Quickly adapt and respond appropriately in unexpected situations
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NEWS AND UPDATES
NEWS AND UPDATES